Complement your keyword research with Google Trends & Google Insights

Google offers online marketers a wealth of invaluable tools that offer a broad-spectrum of functions, metrics and more.  An important component of digital content is positioning all content properties within-crawling-reach of search engine.

Therefore keywords are optimized in most web-content collateral to drive traffic and eventually engage end user with quality services and products. Hence, with prior knowledge of search trends of online viewers, most businesses are able to create digital web copy that allows natural search. Interestingly, keyword research has now become an integral process of content strategy for the business for; keywords drive high-eyeballs and ratings.

Two Keyword Research Tools that Deliver Results

If you are an online business owner or techpreneur exploring Keyword research tools is critical to establishing your digital footprint.  Google Trends and Google Insights are two great keyword research tools that would effectively deliver great results.

Google Insights

Is a quick and simple keyword research tool that let’s businesses compare volumes in search patterns based on:

• Region
• Time 
• Category
• Property

Data that indicates whether a particular keyword you intend to use in all your content collateral will be relevant to the region of location of the business. It is interesting, that you can derive business intelligence with most of the data available with this tool for keyword research. Google Insights is great way to know if the keyword you are targeting is relevant to the type of business you intend to use it for.

·   Additionally, there is a ‘rising search term’ option, where you can analyse or look for keywords that are emerging in the search engine trends. So, with Google Insights, not only do you gain perfect ‘keyword’ statistics but plenty of related analysis as well: Identify demography of searchers, right down to the city or country. 

Google Trends

Google Trends is another smart keyword research tool that could be called as a simplified version of Google Insights. It continues from where Google Insight stops.

·       The first point where Google Trends wins, is that it offers businesses immediate knowledge on the kind of content you need to create that drive immediate traffic to your website or blog.  Therefore, with Google Trends users are able to identify ‘hot searches’ especially in certain locations of the country.

·       The only immediate challenge you would face with using Google trends optimized ‘hot search’ keyword is in the quality of traffic coming to your website, blog. There could be several users who may not be part of your target audience group. 

·       Trends also represent most data it provides graphically as well. However, there is lesser focus on details and you will receive only ’trends’ based on the keyword search. Additionally, you get great feedback on when a particular term was last researched.

Interestingly, the two tools complement each other. While Google Insights offers a wealth of data and statistics, Google Trends gives you the exact information for the type of content you need to create for your web copy.